This is the first in a series on differing perspectives of risk between and within cultures. The next few posts are based on a small section of my doctoral dissertation: Risk Culture and Its Influence on Firm Value and Performance [© Tara Heusé Skinner, 2016, International School of Management, Paris]. I've worked to take out "academic-ease" so it won't bore you to death.
The definition of risk is hotly debated in the academic literature (trust me). One of my favorite studies was performed by Henrik Merkelsen* (Copenhagen Business School, Denmark) who looked at the concept of risk within contemporary English language, noting that semantic distinctions of the word risk may be different in “other languages and historical epochs.” My doctoral thesis postulates (in part) that the meaning of risk is based on not only historical context and language but on cultural perceptions as well.
Risk as “the uncertainty of possible outcomes” is the traditional and neutral definition (neither positive nor negative). But when you describe that outcome as “a situation or event where something of human value is at stake” as Merkelsen notes, risk translates to “chance” (a neutral and perhaps, positive term) or to “danger” or “hazard”—decisively negative terms.
In my research, I found that risks are managed according to cultural perceptions. If risk is described by a culture as a danger or hazard, the culture is risk-averse, and the management of an organization within that culture sees risk as something to be avoided or mitigated, not something to be capitalized on. Consequently, the regulators in a risk-averse culture will demand more capital held for a (seemingly imminent) negative event.
How a culture perceives risk determines whether an organization in that culture is risk-averse or risk-taking, and whether its management holds (or is required to hold) capital aside or makes it work for them.
*Merkelsen, H. (2011). The constitutive element of probabilistic agency in risk: a semantic analysis of risk, danger, chance, and hazard. Journal of Risk Research, 14(7), 881-897.